Do you wish you felt more confident when faced with a business reference question? Want to demystify SIC and NAICS codes, ROI and 10k's? Then Business Reference 101 is for you! This four-week, Web-based professional development course is designed for academic, special or public librarians and other researchers and library staff who have a basic understanding of some business resources but who do not work with them often enough to build expertise. The course will provide students with a framework for understanding the business reference process as well as an overview of business reference sources specific to each of the course modules (see below). Business Reference 101 participants will also have access to proprietary business reference databases such as Standard & Poor's NetAdvantage, Gale's Business & Company Resource Center, Morningstar, IBISWord, Plunkett Research Online and ReferenceUSA, among others.
Business Reference 101 is a distance education, Web-based course tailored for public, special and academic librarians and other researchers and library staff who may feel somewhat intimidated when faced with business reference questions. It is a "101" approach, meaning that it is primarily targeted at those who are not very familiar with this subject area. Seasoned business researchers could take Business Reference 101 as a refresher course to brush up on their skills.